![]() “Sports betting is a part of what our younger, say, under-35 sports audience is telling us they want as part of their sports lifestyle,” Chapek said in that interview. Daily Wager en Apple Podcasts 337 episodios A fast-paced daily companion podcast to ESPNs television show of the same name, featuring many of the same names and voices, plus bonus 'Daily Wager Extra' episodes around the biggest events and the biggest opportunities on the sports wagering calendar. But with the explosion of sports betting across the US that attitude has begun to change.ĭisney Chief Executive Officer Bob Chapek told Bloomberg last month that ESPN is critical to his overall vision of the company, one that involves more direct connections to consumers. The Burbank, California-based company refused to put casinos on its cruise ships or license its characters to slot machine manufacturers. Major players, including Caesars and Wynn Resorts Ltd., have slashed their marketing spending amid ongoing losses in the business.Īs a company known for wholesome family characters like Mickey Mouse and Snow White, Disney has long shunned gambling. Penn Entertainment Inc., parent of the Barstool Sportsbook, has lost more than half of its value, for example. Since then, the stock market has reconsidered valuations for sports betting operators. Many TV networks have seen a flood of ad dollars from sportsbooks that are competing to sign up bettors. Media companies are looking for ways to cash in as more states legalize sports betting. A spokesperson for DraftKings said it doesn’t discuss conversations it has with other companies, while noting it has “a great, long standing relationship with ESPN.” “Licensing EPSN’s brand to a sports book and integrating bet odds in broadcasts could help both companies widen their audiences.”ĮSPN declined to comment. New York time.Ī tie-up between the two companies “makes strategic sense,” said Bloomberg Intelligence analysts Brian Egger and Geetha Ranganathan. The stock has fallen about 39% so far this year, valuing the company around $7.5 billion. The structure and details of the partnership couldn’t be immediately learned.ĭraftKings shares rose as much as 8.8% on Friday, defying a broader market slump. The agreement would pave the way for the media giant to capitalize on the growing wave of legalized sports betting, according to the people, who asked not to be identified because the talks are private.
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